Case Study: BSH Hausgeräte achieves unified content management and faster product launches with Censhare

Cleaning Up Content Management with a Flexible New Platform

BSH Hausgeräte GmbH, a global home‑appliance manufacturer selling through brands like Bosch and Siemens, faced a fragmented, outdated content-management landscape. Its legacy PIM, MAM and clunky text editor forced product-driven, SAP‑timed workflows that slowed localization, made content hard to find, and prevented reusable feature-based storytelling across markets — so BSH needed a single, user-friendly platform that supported translations, governance and flexible content reuse.

censhare delivered an integrated PIM+DAM platform after a proof of concept and collaborative, agile development, adding feature‑story capabilities and phased pilots in Spain, Turkey and the USA. The system went live across all brands, now serving 3,000+ users and managing 11M+ assets, improving usability, concurrent usage and content reuse while providing a scalable, strategic foundation for future translation, reporting and marketing use cases.

BSH Hausgeräte

Joachim J. Reichel

Chief Information Officer