Case Study: REWE achieves 75% more efficient advertising production with Censhare

Centralized ad media production and automation for retail enterprise

REWE, part of the REWE Group, needed to centralize and streamline the production of advertising orders and layouts for dozens of regional markets while keeping product information, pricing and promotions perfectly in sync with merchandise data and the head office. The complexity of regional offers, last‑minute updates and multiple stakeholders made consistent, revision‑safe production across channels a major operational challenge.

MSP implemented a censhare‑based solution with a custom TeamRoom module and a central database for images, product data and prices, plus modular templates and automated, workflow‑driven PDF generation. The system enabled real‑time updates and targeted content placement, eliminated pricing transfer errors, centralized 100% of weekly brochure image assets and made ad production 75% more efficient while reducing emails, printouts and overall costs.

REWE

Tanja Klever

Head of Pre-Press Production