Case Study: ESA achieves centralized product information and flexible multichannel publishing with censhare

Central Product Information Management and Flexible Publishing

ESA, the leading cooperative purchasing organization for the Swiss car and motor vehicle trade (founded 1930, ~7,000 co-owners), faced an urgent need to modernize how it managed 500,000+ product assets across multiple online stores and offline touchpoints. Its legacy PIM and ERP were outdated and cumbersome, leaving ESA unable to guarantee data quality, flexible routing to eCommerce channels, or efficient creation of print materials such as 80 flyers per year.

censhare delivered an integrated omnichannel platform (PIM, CMS, DAM, headless content) with standardized interfaces to ERP and eShops, automated linking and approval workflows, and a single user-friendly UI. Implemented agilely with early user involvement, the solution streamlined and sped up product-data enrichment and distribution, improved user acceptance, and provided scalable, long‑term flexibility for delivering content across 5+ online shops and future channels.

ESA

Christine Wälchli

Business Analyst