Case Study: Leister achieves semantically managed, centralized PIM for multichannel product data with Censhare

Added Value Thanks to Semantically Managed Product Data

The Leister Group, a Swiss industrial-technology company, needed to modernize its product and content management to keep pace with rapid growth. The challenge was to centralize and enrich multilingual product information, ensure channel-specific data exchange, and create a scalable structure that supports sales, marketing, eCommerce and support across brands and markets.

Leister implemented censhare’s omnichannel platform (PIM/DAM/CMS) in the Azure cloud using an agile approach, restructured and translated product content, and integrated interfaces to CMS, CDN, translation tools and commerce/ERP systems. The result is a central product hub with improved data quality and user adoption, automation of repetitive tasks, and future-ready flexibility — covering 1,300+ products, 400+ media links per product, three brands and distribution in 100+ countries, while reducing external costs.

Leister

Oliver Odermatt

Project Manager PIM