Case Study: VBS Hobby achieves 70% faster product text creation and reduces time-to-market from 24h to 3–4 minutes with censhare

Revolutionizing VBS PIM with Censhare

VBS Hobby, a family-owned business founded in 1964 and one of the largest mail-order suppliers of craft materials, struggled with an outdated PIM while managing over 20,000 products across its online shop and external marketplaces. Slow processing, manual updates and limited scalability threatened performance during peak seasons like Christmas and put growth and customer satisfaction at risk.

Partnering with Savotex to implement censhare’s platform, VBS Hobby automated product updates, catalog production, AI-driven image organization, DeepL translations and ChatGPT-powered product descriptions. The new system cut product text creation time by 70%, reduced time-to-market from 24 hours to 3–4 minutes, improved data accuracy across channels and enabled rapid, scalable handling of peak-season volumes.

VBS

Philipp Lübeck

Chief Executive Officer