Case Study: EDEKA Südwest achieves automated, scalable marketing production with Censhare

EDEKA Südwest Empowers their Marketing with Censhare’s Flexible and Automated Solutions

EDEKA Südwest, a long-standing Censhare customer, needed a comprehensive way to manage and produce complex marketing materials—weekly ads and special promotions—across national and local markets. The retailer faced challenges integrating Excel-based planning templates, coordinating product data, images and print production, and supporting marketing and sales teams while keeping layouts customizable for individual stores.

EDEKA implemented Censhare’s DAM and MSP modules, Mediabox and interfaces to automate data/image retrieval, create print‑optimized flyer templates and generate localized product variations and promotional texts. The solution centralized product data, supported 500+ users and more than 1.36 billion assets, enabled new tools (poster printing, translation interface), and delivered measurable time and cost savings through higher automation and streamlined workflows.

EDEKA