Case Study: Smartmédia achieves 15.5% incremental sales with Cenareo

Smartmédia - Customer Case Study

smartmédia, an advertising agency with over 1,000 digital screens in French shopping malls, partnered with vendor Cenareo to develop its network. Their main challenge was to improve audience qualification and targeting to guarantee the best possible return on investment for their advertising clients.

The solution from Cenareo integrated facial detection technology to gather real-time audience data and enable dynamic content targeting based on age and gender. This was combined with Smart Weather triggers that adjusted messaging based on local meteorological conditions. As a result, smartmédia achieved a 15.5% increase in incremental sales on test campaigns and could provide advertisers with precise, certified reporting on campaign delivery.

Smartmédia