Case Study: Maison de la Presse achieves a 12% increase in cash receipts with Cenareo digital signage

How Maison de la Presse brands are boosting their receipts by +12% thanks to a digital shop concept

The customer, Maison de la Presse, a leading local cultural retail network, faced the challenge of modernizing its diverse stores and clarifying the customer journey to avoid disappearing in a changing market. To reinvent itself, the network partnered with vendor Cenareo to implement a digital signage solution as part of its new "Convergence" store concept.

Using the Cenareo platform, the network deployed over 100 digital screens in its stores to improve product visibility and distribute both national and local content. This solution led to a significant 12.3% increase in monthly cash receipts. The measurable impacts included a 37.3% sales increase in Toys, a 24.5% increase in Multimedia, and a 15.8% increase in Food. Cenareo provided a simple, impactful tool that was also effectively used to communicate official health messages during the lockdown period.

Maison de la Presse