Case Study: PPG boosts in-store engagement and marketing agility with Cenareo

How is PPG capitalising on waiting time in stores to boost its revenues and its image

The customer, PPG, faced the challenge of reducing its reliance on printed marketing materials while simultaneously increasing the speed and consistency of its in-store communications. To address this, the company turned to the digital signage solution from vendor Cenareo.

Cenareo's SaaS platform provided a simple, secure, and easy-to-deploy solution. It allowed PPG to dynamically broadcast promotional videos and marketing campaigns to screens in customer waiting areas, transforming idle time into an engaging brand experience. This solution not only modernized the store environment but also created a new revenue stream, as PPG now monetizes the screens by offering omnichannel marketing packages to its suppliers through the vendor Cenareo.

PPg

Sébastien Beaufils

Digital Trade Manager