Case Study: Asturienne transforms in-store displays into a new revenue stream with Cenareo

How does Asturienne transform its displays into a source of income

Asturienne, a company specializing in roofing solutions and materials, faced the challenge of digitizing its outlets to better promote supplier products and improve customer service. To address this, they partnered with vendor Cenareo to implement a digital signage solution across their 60 agencies.

Cenareo provided a simple, centralized digital signage system that was deployed in one week. The solution allowed Asturienne to display promotional content from 45 suppliers, transforming the screens into a new revenue stream. This resulted in increased sales for promoted products, significant time savings in communication management, and gave suppliers a targeted, measurable advertising channel without the logistical hassle of physical materials.

Asturienne

Pauline Marteau

Asturienne