Case Study: Displayce boosts programmatic DOOH revenue with Cenareo

DOOH Cenareo and Displayce boost your programmatic revenue

The customer, Smartmedia, faced the challenge of manually managing the complex processes of its digital out-of-home (DOOH) advertising campaigns, including reporting, updating availability, and scheduling. This created a significant administrative burden and a risk of errors. Cenareo, a SaaS-based digital signage expert, collaborated with Displayce to address this.

The solution involved integrating Cenareo's content management platform with Displayce's programmatic system via API, automating inventory reporting, campaign scheduling, and daily performance reports. This allowed Cenareo to help Smartmedia automate its entire campaign process chain, reducing scheduling errors and enabling new campaigns to be launched in just a few hours. This automation led to a faster ROI and the successful execution of approximately 20 campaigns within six months.

Displayce

Laure Malergue

Founder and CEO