Case Study: AXA improves customer experience and reduces perceived waiting time with Cenareo

Deployment of interactive digital signage screens in AXA agencies

AXA, a banking agency, faced the challenge of improving its customer experience by reducing perceived wait times and creating a more interactive, modern reception area. They turned to vendor Cenareo for a digital signage solution that could welcome and inform policyholders without the use of a touch terminal and that allowed for real-time content broadcasting.

Cenareo's solution provided a tablet and a phone interface for customers to act as a remote control, instantly choosing which corporate or agency-specific content to display on the screen. This interactive approach led to a better understanding of offers among policyholders and served as a sales support tool for employees. Cenareo enabled AXA to improve its brand image and customer experience, with the solution contributing to a 53% higher message retention rate via digital signage.

AXA