Case Study: Boulanger optimizes ROI and customer experience with Cenareo digital signage

Boulanger optimises its time, ROI and customer experience with digital signage

The electronics and appliance retailer Boulanger struggled with a complex and unreliable digital signage system. Their previous solution resulted in dysfunctional screens, a lack of alerts for outages, and inefficient content management, all while continuing to incur costs. Their goals were to reduce setup and maintenance time, improve the customer experience, and integrate a centralized omnichannel solution with the help of vendor Cenareo.

Cenareo implemented a remotely controllable and ergonomic digital signage solution to address these challenges. This allowed Boulanger to harmonize communications, broadcast contextualized content, and effectively monetize screen space. The results included a significant increase in ROI through reduced costs and new advertising revenue. Most notably, the solution drastically reduced the perceived customer wait time from four minutes to two, successfully reinventing the in-store experience.

Boulanger

Marion Montambaux

Visual Identity Manager