Case Study: PNB Housing Finance Limited increases login-to-sanction ratio by 15% with Celusion

PNB Housing Finance Limited boosts login to sanction ratio by 15% with Celusion

PNB Housing Finance Limited sought to optimize its operational efficiency by increasing its login to sanction ratio. To achieve this, its sales team needed to integrate a solution with its digital onboarding platform to provide automated, instant loan offers to customers. The company partnered with vendor Celusion to implement their Decide decisioning automation platform.

Celusion's platform integrated with PNB Housing's systems to instantly generate tailored loan proposals using customer data, credit checks, and advanced algorithms. This solution delivered a remarkable 15% increase in the login to sanction ratio within the first month, sanctioning an additional INR 400+ crores in loans. Celusion's implementation also reduced capital costs and empowered the sales team to provide instant offers during customer interactions.

PNB Housing Finance Limited