Case Study: PNB Housing Finance achieves higher applications with Celusion's DECIDE platform

PNB Housing Finance boosts applications by 500 a month with Celusion

PNB Housing Finance Limited, a major housing finance company, faced the challenge of losing potential customers to competitors who provided personalized loan offers. To improve retention and conversion rates, they partnered with vendor Celusion to implement its DECIDE - Decisioning Automation Platform.

Celusion's solution integrated with PNB Housing's digital onboarding to automatically generate personalized product recommendations based on applicant data and bespoke business rules. This implementation by Celusion resulted in a significant measurable impact, driving a notable increase of 500 applications on a month-on-month basis.

PNB Housing Finance Limited