Case Study: Silhouette International Schmied AG achieves global content management efficiency with CELUM

Silhouette International Schmied AG manages 300,000 assets across 100 countries with CELUM

Silhouette International Schmied AG, a premium eyewear manufacturer, faced the challenge of globally managing and distributing its vast library of digital assets while ensuring strict copyright compliance. The company needed to provide efficient, self-service access to up to 60,000 users, including sales teams and opticians across different time zones. To address this, they turned to CELUM and its Product Content Management solution.

CELUM implemented an all-in-one content platform that served as a single source of truth, seamlessly integrated with numerous third-party systems. The solution provided intuitive self-service portals for different user groups, automated copyright management with expiration notifications, and detailed reporting. This resulted in centralized control, ensured copyright compliance, provided 24/7 access to relevant content, and led to significant time and resource savings for the Silhouette Group.

Silhouette International Schmied AG