Case Study: Silhouette International Schmied AG achieves global digital asset self-service and copyright compliance with CELUM

Silhouette International looks into a digital future with CELUM

Silhouette International Schmied AG, a global leader in premium eyewear, faced the challenge of digitally managing about 290,000 assets for some 60,000 users across 100+ countries while ensuring copyright compliance and providing time-zone‑aware self-service access for sales companies, distributors, agencies and opticians. To solve this, the company turned to CELUM’s Media Hub as its central digital asset management and content supply chain platform.

CELUM implemented an integrated solution—connecting CMS, ERP, Adobe, MS Office, apps and brand portals, building ContentLands for target groups, and deploying CELUM Copyrights Management and reporting—so assets are reused across channels, downloads are tracked and time‑limited rights are automated and enforced. The result: Silhouette International now delivers 1.5 million downloads per year via 24/7 self-service, improved stakeholder servicing through actionable reporting, and automated copyright compliance thanks to CELUM.

Silhouette International Schmied AG

Anja Strejcek

Head of PR & Communication