Case Study: SCOTT Sports achieves a consistent omnichannel brand experience with CELUM DAM

SCOTT Sports sets the pace in omnichannel marketing

SCOTT Sports, a global performance sports company managing five brands and selling through more than 30,000 stores in 83 countries, needed a way to deliver a consistent omnichannel brand experience across frequent product launches (about 2,600 new items yearly) and a rapidly growing media library (83,000 assets, 2 TB, and ~25,000 new content objects per year). To centralize licensing, editorial workflows and timely distribution of images, videos and 3D renders, SCOTT Sports selected the CELUM Digital Asset Management (CELUM DAM) solution.

CELUM implemented its DAM as a cloud solution on Amazon AWS and integrated it via open.api with systems like SAP, hybris PIM, Adobe, web shops, social channels and more, providing automated asset conversion, targeted user management, SEO optimization and direct push into connected platforms. As a result, CELUM now serves as SCOTT Sports’ central hub for omnichannel marketing—supporting 83,000 assets (2 TB), doubling media volume since 2010 and enabling 1.7 million downloads since 2013—streamlining distribution and reinforcing consistent brand delivery.

Scott Sports

Rolf Bigler

DAM & eCommerce Manager