Case Study: Rosenbauer achieves flexible rights management for digital assets with CELUM

Rosenbauer manages 338,000 assets with CELUM

Rosenbauer, a global manufacturer of firefighting vehicles and equipment, faced the challenge of managing a huge volume of digital assets for its highly customized products across marketing, corporate communications, and product development. The company needed a central hub to organize these assets and control their distribution, leading them to implement the CELUM content supply chain platform with its digital asset management features.

Using CELUM's user-friendly platform, Rosenbauer established a central content hub with flexible rights management to map different confidentiality levels and a visual approval workflow to prevent the distribution of unapproved assets. The solution allows both internal and external users to effortlessly retrieve assets on a self-service basis. As a result, CELUM helps Rosenbauer manage over 338,000 assets for 3,500 users, facilitating an average of 7,600 downloads per year.

Rosenbauer