Case Study: Radeberger Group streamlines asset sharing and content supply chain with CELUM

Radeberger Group streamlines content for 40+ brands with CELUM

The Radeberger Group, Germany's largest private brewery group, faced a challenge in efficiently managing and sharing digital assets across its portfolio of over 40 brands. With content stored in disconnected silos, their marketing and sales teams struggled with a time-consuming workflow. They partnered with vendor CELUM to find a centralized solution for their content supply chain as part of their digital transformation strategy.

CELUM implemented a centralized content supply chain platform hosted in Microsoft Azure. This solution provided a single source for all assets, integrated with key systems like SAP, and introduced tools for collaboration. The result was a significant increase in efficiency, with complex asset requests that once took hours now being completed in under five minutes, greatly improving inter-departmental collaboration and satisfaction for both internal teams and external partners.

Radeberger Group