Case Study: Shop Apotheke Europe achieves faster time-to-market and streamlined product management with CELUM ContentHub

Medicine for Growth Shop Apotheke Europe combines DAM and PIM

Shop Apotheke Europe, one of Continental Europe’s leading online pharmacies serving 3.8 million active customers and managing over 1,000,000 digital assets for some 100,000 products, faced the challenge of streamlining country-specific online-shop workflows, image management, and product onboarding. To speed time-to-market, improve image search and quality audits, and create a single source of truth for product content, Shop Apotheke Europe implemented CELUM ContentHub integrated with Akeneo PIM.

CELUM delivered an automated central workflow via CELUM ContentHub—covering image authentication, metadata indexing, automated conversions and syndication, and synchronized product information with Akeneo PIM—which replaced bespoke in-house tools and simplified daily work. As a result, CELUM’s solution accelerated product placement and time-to-market, improved content quality and searchability, reduced manual effort, and increased employee satisfaction while supporting rapid rollout of Shop Apotheke Europe’s product range across its markets.

Shop Apotheke Europe

Dominik Wollenschein

Senior Consultant Architecture Management