Case Study: Kistler Group achieves centralised product content management and launches B2B e‑commerce with CELUM

Kistler Group - Customer Case Study

Kistler Group, a global leader in sensing technology, set out to build a B2B e‑commerce channel but was held back by an outdated tech stack, siloed ERP/CRM systems and an on‑premises DAM that wasn’t fully integrated. To centralise, manage and distribute its large volume of product and marketing assets, Kistler migrated from the legacy DAM to CELUM Product Content Management and implemented SAP Commerce Cloud as its e‑commerce platform.

CELUM delivered a cloud‑based Product Content Management solution integrated with SAP Commerce Cloud, becoming the central hub for images, videos, CAD files, datasheets and multilingual SEO copy. The result: reduced redundancies, faster collaboration and secure 24/7 access for marketing, sales and product teams; one‑button embedding and automated metadata updates keep website content current, including SEO texts in seven languages, and assets are now used more effectively across marketing and sales.

Kistler Group

Christoph Keller

Corporate Program & Project Manager