Case Study: voestalpine achieves a global digital asset hub and streamlined worldwide collaboration with CELUM

How voestalpine forged a scalable digital asset hub

voestalpine, a global steel and technology group present in 50 countries with 500 affiliates, faced a major challenge: digital assets were scattered across multiple storage locations, making it hard to find images, manage licenses and support a rising volume of media. To address this, voestalpine partnered with CELUM and adopted its enterprise digital asset management solution, CELUM ContentHub, to create a single, global content hub.

CELUM implemented voestalpine mediaworlds — a centralized ContentHub with role-based access, native CMS integration and scalable storage — enabling fast updates across 200 websites and simplified PR sharing without developer support. As a result, voestalpine now manages ~300,000 assets (~1,000 GB) for 23,500 users with 200 editors and 200 website integrations, improving collaboration, quality assurance and reducing duplicate asset creation.

voestalpine

Karin Keplinger

voestalpine