Case Study: HOCHTIEF Achieves Centralized, User-Friendly DAM Efficiency with CELUM

HOCHTIEF builds on the user-friendly and intuitive CELUM solution

HOCHTIEF, one of the world’s most international construction groups, needed a digital asset management solution to organize a large volume of images, videos, presentations, Word files, and PDFs. The company also wanted tight integration with Adobe Photoshop, Adobe InDesign, and Microsoft Office, plus a centralized content hub for employees across eight European countries and around 40 external partners.

CELUM replaced HOCHTIEF’s in-house multimedia database with its standard DAM software, later extended with features like CELUM ContentLand, OfficeLink, and CreativeLink. The solution enabled automated access, better search and content reuse, direct downloading in the right format, and synchronized website images every five minutes. The result was strong adoption, with about 200,000 downloads and 20,000 logins per year, while reducing manual work and errors.

Hochtief

Christoph Schroll

Project Manager Digital Communication Design