Case Study: Danfoss achieves company-wide efficiency — reducing time, cost and complexity with CELUM

Danfoss drives company wide efficiency

Danfoss A/S, a multinational engineering company, partnered with CELUM in 2016 to fix scattered digital assets and an aging DAM that could no longer meet their needs. Danfoss needed a way for Marketing, Sales, Engineering, Product Management and IT to store, manage, share and publish files while maintaining brand consistency, security and global access for 45,000 employees.

CELUM integrated its DAM into Danfoss’ Microsoft Azure environment as a centralized content management and distribution platform, reducing system maintenance, complexity and development costs. The CELUM solution consolidated 175,000+ assets and 500,000 product records, achieved more than 13,000 logins per month, improved asset reuse and workflow alignment, and is fully connected to Danfoss’ PIM, CMS, eCommerce and marketing automation with further integrations planned.

Danfoss

Mia Rasmussen

Senior Product Owner, DAM