Case Study: ABUS achieves streamlined, self-service content management with CELUM

ABUS Masters its Content Management with CELUM

ABUS, a global security manufacturer with 4,000 employees and operations in 100+ countries, faced a fragmented digital asset workflow: a poorly accepted DAM, low data quality and mounting daily requests for assets that made a “single source of truth” for 33,000+ assets unreachable. To address this, ABUS chose CELUM and its content supply chain platform (NovaUI) to deliver an easy-to-use, high-performance, and legally compliant asset management solution.

CELUM implemented a central content hub integrated with ABUS’s PIM (Informatica) and PLM, enabling mass uploads with mandatory metadata, built-in image editing and predefined formats, and fast onboarding (about 60 minutes). The result: more than 33,000 assets are now managed in CELUM, stakeholder acceptance has risen, and over 24,000 downloads were recorded in the last four months of 2022—freeing marketing from distribution tasks and significantly improving content management efficiency.

ABUS

Torsten Mühlhoff

Corporate Projects