Case Study: VICE Media achieves 86% higher click-through rates and 2.5x faster creative production with Celtra, Inc.

VICE Media - Customer Case Study

VICE Media faced rising demand from Fortune 500 advertisers to reach its unique audiences across multiple properties and markets. To address this, VICE partnered with Celtra, Inc., using Celtra’s Creative Enablement capabilities to build a unified, global ad product suite and centralize production and trafficking of cross-device creative that runs alongside VICE’s premium editorial.

Celtra, Inc. implemented centralized cross-device creative production and trafficking, improving creative quality and speeding delivery. The solution delivered measurable results for VICE: 86% higher click‑through rates, 2x effective CPMs, 260% increased user engagement, 2.5x faster creative production, and adoption by 400+ creative teams.

VICE Media