Case Study: Audi AG achieves 80% increase in Effective Video Completion Rate with Celtra, Inc.'s Short Form Vertical Video

Vertical Video Helps Audi Achieve 80% Increase On Effective Video Completion Benchmark

Audi AG needed a mobile-first way to present video that felt native to portrait-screen smartphones—short, punchy ads to build brand awareness around the Le Mans event while recognizing users’ short attention spans and reluctance to rotate their devices. They partnered with Celtra, Inc. and its Short Form Vertical Video format to meet this challenge.

Celtra, Inc. transformed TV spots into intelligently cropped, full-screen vertical ads with auto-play, fast-loading playback and text cards to highlight key messages, creating a bite-sized, immersive mobile experience. The campaign delivered a 36% Effective Video Completion Rate—80% higher than the Q1 2015 automotive benchmark—showing a significant lift in mobile video engagement and branding impact.

Audi AG

Giovanni Perosino

Head of Marketing Communication