Case Study: Beam Inc., Maker’s Mark achieves 4x higher engagement and viral social reach with Celtra, Inc.'s Social Rich Media (SRM)

Beam Inc., Maker’s Mark - Customer Case Study

Beam Inc., Maker’s Mark worked with Celtra, Inc. to tackle a clear challenge: grab and hold social audiences for more than a minute, deliver a uniquely Maker’s Mark interactive experience, and test Social Rich Media (SRM) as a way to join ongoing conversations on Facebook and Twitter.

Celtra, Inc. built a device‑agnostic HTML5 SRM unit (build once, publish everywhere) that ran a three‑level bourbon quiz inside Facebook and Twitter mobile apps with easy retake and share options. The campaign drove a 118s average time on the main unit (4x standard RM), a 56% ad engagement rate (4x standard RM), an 80% completion rate, 70,818 quiz completions, 5,000+ re‑shares and 8% viral impressions, demonstrating Celtra, Inc.’s strong measurable impact on engagement and social virality.

Beam Inc., Maker’s Mark