Case Study: Cebu Pacific Air achieves lower payment costs and higher acceptance with CellPoint Digital Payment Orchestration

Cebu Pacific Air cuts payment costs and boosts acceptance with CellPoint Digital

Cebu Pacific Air, the largest airline in the Philippines, faced payment challenges as it pursued international expansion. Its multi-acquirer strategy was resource-intensive to manage, requiring manual intervention and hard-coding for each new partner. The airline also needed a more efficient and scalable fraud management system to replace its costly, manual screening process. To solve this, Cebu Pacific partnered with vendor CellPoint Digital to implement its Payment Orchestration platform.

CellPoint Digital's Payment Orchestration solution provided Cebu Pacific with a rules-based engine to dynamically route transactions to preferred acquirers, eliminating the need for hard-coding. The platform also introduced automated fraud screening for 3DS transactions. This allowed the airline to significantly reduce its payment processing costs, increase acceptance rates, and drastically cut fraud screening costs and manual workload. CellPoint Digital enabled Cebu Pacific to implement its multi-acquirer strategy efficiently and transform its payments into a profit driver.

Cebu Pacific Air