Case Study: VEED achieves 19.7% freemium-to-paid conversion with Cello

Veed boosts freemium-to-paid conversion to 19.7% with Cello

Veed, an AI-powered online video editing platform, partnered with Cello to scale its existing word-of-mouth referral program. The challenge was to enhance this growth motion to drive user acquisition and increase conversions from its freemium user base to paid plans.

By integrating Cello's referral solution, Veed implemented prominent in-product widgets, personalized landing pages, and a balanced reward structure. This strategy led to a significant reduction in customer acquisition cost and a high freemium-to-paid conversion rate. The results included a 19.7% freemium-to-paid conversion rate and a 90.4% lower CAC for referrals compared to paid channels, demonstrating the powerful impact of Cello's platform.

Veed