Case Study: Typeform cuts CAC and boosts referral sharing with Cello

Typeform boosts sharing rate to 27.2% with Cello

Typeform, an online platform for creating interactive forms and surveys based in Barcelona, sought to enhance its referral program, a key growth lever. The company previously used Partnerstack but switched to Cello to reduce user friction and improve the experience of sharing the product directly within their application.

By implementing Cello's embedded referral software, Typeform adopted an iterative rollout strategy, created a dedicated go-to-market playbook, and utilized features like Moments of Delight emails and a customized referee landing page. This solution, which included integrating the referral widget into the first-level menu with a notification badge, led to a 27.2% sharing rate and a 12.7% signup conversion rate. Cello helped Typeform achieve its lowest customer acquisition cost across its entire marketing mix.

Typeform