Case Study: tl;dv achieves 1k+ monthly referral signups with Cello

tl;dv drives 1k+ monthly referral signups with Cello

tl;dv, a Germany-based AI-powered meeting recorder, faced the challenge of wanting to launch a new user acquisition channel via a referral program but had scarce development capacity due to prioritizing core AI features. They turned to Cello to implement this growth initiative without taxing their internal resources.

Using Cello's preconfigured referral service, tl;dv implemented an in-product referral experience in just two days. This solution, combined with a strong multi-channel go-to-market strategy, allowed them to achieve over 1,000 monthly referral-based signups and a 30.3% monthly freemium-to-paid conversion rate. Cello enabled tl;dv to quickly launch a high-performing new growth channel that drives significant revenue.

tl;dv