Case Study: Softr achieves 10x lower CAC with Cello

Softr cuts CAC 10x with Cello referrals

Softr, an AI-powered no-code app builder, was seeking a more cost-efficient growth channel to diversify beyond paid ads and affiliate programs. Their previous referral program, run on PartnerStack, created user friction and resulted in a low free-to-paid conversion rate. To address this challenge, Softr turned to the referral platform Cello.

Using Cello, Softr implemented a streamlined referral program with a clear reward structure and embedded it seamlessly into their product's interface via a Custom Launcher. This solution led to a fivefold improvement in their free-to-paid conversion rate. The program delivered a consistent stream of high-value customers and achieved a customer acquisition cost that was 10 times lower than paid ads, establishing referrals as one of Softr's most efficient acquisition levers.

Softr