Case Study: Smoobu achieves a 25% activation rate with Cello

Smoobu achieves 25% activation rate with Cello

Smoobu, a B2B SaaS vacation rental management software, sought to enhance its existing referral marketing strategy. They partnered with Cello to implement its peer-to-peer referral program, aiming to more efficiently manage and track customer referrals.

Using Cello's pre-configured and easily customizable widget, Smoobu quickly integrated the referral program into its user interface. This solution, featuring a straightforward two-sided reward scheme and prominent placement, led to impressive results for Smoobu, including a 25% activation rate, a 54.8% free trial-to-paid conversion rate, and 10% monthly additional revenue growth via referrals.

Smoobu