Case Study: Shore achieves 14% new MRR growth with Cello

Shore grows new MRR 14% with Cello

Shore, a leading digital assistant provider for B2B SaaS companies, faced challenges with their previous user referral program, which was disconnected from their product. This resulted in a poor user experience, low activation rates, and required significant manual effort to manage. They sought a more integrated solution from vendor Cello to boost engagement and revenue through referrals.

Cello implemented its user referral solution with a seamless in-product integration, including menu access and notifications, and automated payout processes. This solution led to a 30.2% program activation rate and contributed to 14% new monthly recurring revenue from referrals. Additionally, Shore's customer acquisition cost was 33% lower compared to their inbound marketing channels.

Shore