Case Study: sevDesk achieves 9.8% additional revenue growth with Cello

sevDesk grows revenue 9.8% with Cello

sevDesk, a provider of accounting software for small businesses and freelancers, faced the challenge of maintaining a custom-built referral program that consumed significant development resources. To overcome this, they partnered with Cello to implement a new referral program, aiming to boost performance while freeing up internal teams to focus on their core product innovation.

By leveraging Cello's platform, sevDesk launched a streamlined referral program with a frictionless sharing experience and consistent messaging across a dedicated page and within their product's login screen. This solution from Cello led to immediate results, including a 30% performance improvement in the first month and contributing to an additional 9.8% year-over-year revenue growth.

SevDesk