Cello
17 Case Studies
A Cello Case Study
Sagetap, a B2B platform that connects technology buyers with SaaS vendors, sought to enhance its community-driven growth through a more effective referral program. Their existing provider lacked seamless product integration and customization options, prompting them to seek a new solution. They chose Cello for its referral software to achieve a more flexible and integrated program.
By implementing Cello's referral program, Sagetap integrated customizable launchers into their user interface and utilized features like automated rewards, in-app notifications, and personalized landing pages. This solution, achieved in close collaboration with Cello, delivered exceptional results: a 39% monthly additional revenue growth, a 23% average sign-up rate, and a best-in-class 50% average sharing rate, making referrals their lowest customer acquisition cost channel.