Case Study: plancraft achieves 5.7 referral ROI with Cello

plancraft achieves 5.7 referral ROI with Cello

plancraft, a SaaS company providing tools for craftsmen, needed to implement a user referral program to fuel growth but lacked the developer resources to build and maintain a solution in-house. They turned to Cello to easily launch and manage this new acquisition channel without diverting attention from their core product.

Using Cello's end-to-end solution, which included APIs, a pre-configured referral experience, and automated payouts, plancraft quickly implemented their program. They later integrated it more natively into their app and promoted it via social media. The Cello-powered program became their most cost-effective channel, delivering a 5.7 ROI, a 47% free trial-to-paid ratio, and accounting for 10.6% additional monthly revenue growth.

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