Case Study: Moss achieves 650% referral ARR growth with Cello

Moss grows referral ARR 650% with Cello

Moss, a leading corporate expense management platform, faced significant challenges with its previous referral program provider, including poor user engagement, integration issues with Salesforce, and inefficient manual reward payouts. These obstacles hindered their growth, prompting them to partner with Cello to revamp their program and achieve their ambitious targets.

Cello implemented a comprehensive solution featuring an in-product referral widget, seamless Salesforce integration, automated monetary payouts, and multilingual support. This resulted in Moss achieving a 650% year-over-year growth in referral ARR and a 250% increase in customer acquisition, while also reducing their customer acquisition cost by 50% compared to other channels. Cello's platform provided the scalability and automation Moss needed to succeed.

Moss