Case Study: Join achieves 11% monthly revenue growth with Cello

Join grows revenue 11% with Cello

Join, a recruiting SaaS platform, faced challenges with an inefficient and non-streamlined user referral process. To enhance its growth capabilities, the Berlin-based company integrated Cello to optimize its referral system.

Cello automated the entire referral journey for Join, from tracking to rewarding users. The solution included in-product notifications, targeted re-engagement campaigns based on user actions, and an optimized referee landing page. This implementation by Cello led to a monthly activation rate increase from 4.8% to 25%, a 29% sign-up rate, and an 11% monthly additional revenue growth via referrals.

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