Case Study: Hera drives 15.8% of ARR growth from referrals with Cello

HERA launches referrals in 2 days with Cello, driving 15.8% of ARR growth

Hera, an AI motion design tool, needed to create a scalable growth engine without the complexity of traditional partnerships. Their previous manual referral setup was impossible to manage, so they turned to Cello to implement a native, automated referral program.

Using Cello, Hera launched a fully automated, in-product referral program in just two days. The solution embedded referral prompts into key user touchpoints and automated payouts via Stripe. As a result, the program achieved a 29.3% activation rate and now contributes 15.8% of Hera's annual recurring revenue growth, all with no manual intervention required.

HERA