Case Study: Dexxter drives 64% free-to-paid conversion with Cello

Dexxter boosts free-to-paid conversion to 64% with Cello

Dexxter, a tool that helps Belgium's self-employed professionals manage their accounting, needed to harness the power of referrals. They faced the challenge of running two distinct programs—one for regular users and another for professional partners—without having to build and manage two separate, complex systems. They turned to Cello to implement a solution.

Using Cello, Dexxter built two referral channels on a single, unified platform. This allowed them to manage different reward structures and dashboards for users and partners efficiently. The solution delivered impressive results, including a 64.1% free-to-paid conversion rate and a 200% increase in monthly referrers after optimizing the program's visibility. Cello enabled Dexxter to automate both programs, turning referrals into a major growth lever.

Dexxter