Case Study: Butter achieves a 17.4% paid conversion rate with Cello

Butter achieves 17.4% paid conversion rate with Cello

Butter, a virtual collaboration platform, faced the challenge of integrating a referral program that aligned with its fun and frictionless user experience without disrupting its product's look and feel. Their goal was to tackle rising ad costs by turning their user base into a growth channel, and they partnered with the vendor Cello to implement its referral service.

By leveraging Cello's pre-configured and lightweight referral experience, Butter created a consistent and engaging user journey that appeared as a natural extension of its product. The solution was supported by a go-to-market strategy to raise awareness and educate users. The vendor Cello enabled Butter to achieve a significant 17.4% paid conversion rate from referrals, transforming their community into a source for growth and acquisition.

Butter