Case Study: Amuse achieves 3x higher referral-to-paid conversion with Cello

Amuse boosts referral-to-paid conversion 3x with Cello

Amuse, a music distribution platform for independent artists, faced the challenge of capturing and measuring its natural word-of-mouth referrals without the proper tooling. To turn this organic behavior into a structured and trackable acquisition channel, the company implemented a referral program using Cello.

Using Cello, Amuse surfaced referral prompts at key moments of delight in the user journey, such as after a successful renewal or release. The solution provided clear attribution, allowing the team to see that referral traffic converts to paid customers at 3x the rate of organic traffic. Cello also enabled Amuse to achieve 5 sign-ups per share and an 11% sharing rate among active referrers.

Amuse