Case Study: Rad Power Bikes scales channel growth and supply chain efficiency with Celigo

Rad Power Bikes launches Shopify B2B and Best Buy EDI in 1.5 months with Celigo

Rad Power Bikes, a Seattle-based ebike manufacturer, faced major operational complexity after expanding from direct-to-consumer sales into retail channels with partners like Best Buy. Their lean IT team struggled to seamlessly manage orders, inventory, and fulfillment across D2C, B2B, and retail channels, including handling EDI requirements and multiple platform migrations. They turned to the vendor Celigo for a solution.

Celigo implemented its integration platform to act as the backbone connecting Shopify, NetSuite, 3PLs, and retail partners. Using Celigo's prebuilt connectors and B2B Manager for EDI, Rad Power Bikes automated its order-to-cash cycle and launched its Best Buy integration in just 1.5 months. The results included a streamlined tech stack, a significantly improved buyer experience with real-time inventory visibility, and the ability to manage dozens of integration flows without adding IT headcount.

Rad Power Bikes