Case Study: Poo-Pourri achieves seamless, scalable growth with Celigo

Poo-Pourri achieves soaring growth seamlessly with Celigo

Poo-Pourri, a home air care and deodorizer brand, faced rapid growth after a viral marketing campaign drove millions of views and $4 million in back orders in two weeks. The surge exposed major challenges in order management, inventory visibility, warehouse capacity, and finance reconciliation, pushing the company to seek a better way to connect its systems with Celigo.

Celigo implemented its iPaaS to integrate Poo-Pourri’s NetSuite ERP, Shopify storefront, and later channels like Walmart, Faire, Brandwise, and 3PL Central, automating workflows and improving inventory accuracy. The results included fewer manual tasks, smoother month-end close, faster issue resolution with AI error handling, and savings equivalent to at least one full-time employee, helping Poo-Pourri scale operations more efficiently.

Poo-Pourri

Daniel Barros

Director of ERP