Case Study: Outdoor Research achieves scalable operational excellence with Celigo

Outdoor Research leaps towards operational excellence and expansion with Celigo

Outdoor Research, a maker of technical outdoor gear and apparel, was struggling to keep up with rising order volumes as its legacy systems and integrations between Magento and Dynamics Finance & Operations could not process orders fast enough, especially during peak events like Black Friday. When the company moved from Magento to Shopify, it needed a more scalable, automated way to connect ecommerce and ERP operations, and it turned to Celigo.

Celigo implemented integrations for Outdoor Research’s mission-critical order-to-cash flow between Shopify and Dynamics ERP, then expanded automation across returns, warranty support, wholesale ordering, EDI, and data exports to Azure Storage. With Celigo, Outdoor Research cut data latency to under 15 minutes and could ingest high volumes of orders in seconds, reducing manual work, improving accuracy, and giving the team the confidence to scale operations and pursue growth.

Outdoor Research

Eric Leung

Director of Information Systems