Case Study: Nova Natural achieves faster holiday order fulfillment and a 6.25% conversion lift with Celigo's Magento Connector

Nova Natural - Customer Case Study

Nova Natural Toys & Crafts, a boutique retailer of handmade, fair-trade children’s toys based in Shelburne, VT, faces a concentrated holiday sales period where payment and order inefficiencies can significantly impact revenue. With legacy payment processes risking failed authorizations and out-of-sync inventory during peak season, Nova Natural sought a reliable NetSuite integration to ensure cards were authorized, carts were accurate, and required payment data flowed seamlessly.

Celigo’s Magento Connector provided real-time, PCI-compliant integration between Magento and NetSuite, automating products, customers, orders, inventory, fulfillments and credit memos across multi-store setups. The result was a single portal for sales, purchasing, inventory and finance, reduced manual work, real-time reporting, eliminated overselling, faster fulfillment and a measured 6.25% lift in conversion—delivering the dependable holiday performance Nova Natural needed.

Nova Natural

Jason Miller

Email Marketing and Catalog Design Manager