Case Study: Mio Global achieves scalable, low‑cost global fulfillment with Celigo's Shipwire Connector for NetSuite

Mio Global gained worldwide success on a shoestring budget with Celigo’s Shipwire Connector for NetSuite

Mio Global, a Vancouver-based maker of strapless continuous heart-rate monitoring watches, experienced rapid growth after a successful Kickstarter but ran into fulfillment headaches and soaring shipping costs. With low order volumes that didn’t justify their own warehouse and expensive or inflexible 3PL options, they needed a way to scale globally without blowing their budget.

By adopting Celigo’s Shipwire 3PL Connector for NetSuite, Mio automated fulfillment so orders processed in NetSuite are picked, packed, and shipped by Shipwire—no long-term contract and the ability to start small. The change eliminated the need for extra staff and large warehouse contracts, freed employees for higher-value work, enabled manageable global growth on a shoestring budget, and improved the customer shipping experience.

Mio Global

Tim Frazer

Mio Global